About
Where Indian storytelling meets AI production.
DigiGrowthStudio is an independent creative and growth studio founded by Aman Kapur. We combine screenwriting, brand strategy and generative AI to make premium content at the pace modern marketing demands.
Great content still starts with a story and a point of view. AI just lets us test more of them, faster, and finish them to a cinematic standard.
We work like a small film unit with a growth team attached. Every project begins with a written script and a visual bible: characters, palette, references. That keeps AI output consistent and on-brand from the first frame to the last cut.
Alongside client work, we run our own channels and digital products. That means we test hooks, formats and offers with real audiences every week, and bring what works back to your campaigns.
How we work
Principles we don't skip.
Story before software
Every project starts with a script and a clear message. Tools change monthly; a good idea doesn't.
Show, don't promise
You see frames and direction early, so feedback is about real visuals rather than imagination.
Honest about AI
We tell you where AI is used, where it isn't, and which shots are better filmed for real.
Built for performance
We design content to be cut, tested and improved, not just admired once.
Indian at heart, global in finish
We understand Indian audiences, languages and festivals, and finish to an international standard.
Small team, direct line
You talk to the people making your work. No account-manager telephone game.
Our production stack
The right tool for each frame.
We're tool-agnostic and switch as models improve. A typical pipeline runs script → shooting breakdown → image frames → AI video → voice, music & edit.
Let's build it
Got a launch, a listing or a product drop?
Tell us what you're selling and who needs to see it. We'll come back within one working day with a creative direction and a scoped quote.